BRAUN

For the launch of the BRAUN NEVO, BRAUN returned to its hometown of Frankfurt to introduce its new premium generation of electric shavers through a multi-part brand experience. Hosted across ZOOM Club and LOWKY Studio, guests explored a series of installations focused on design, engineering and innovation, culminating in an immersive projection mapping experience. Throughout the evening, creative dishes, branded servings and a variety of presentation formats created a refined contrast to the raw, brutalist atmosphere of the venue.